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Introduction to Measurement Methodologies: From Business Goals to KPIs
In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and the Meta technologies you can use to inform your analysis or conduct experiments. Last, you’ll learn about the difference between observational and experimental measurement methodologies.
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Choose an Upcoming Event
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Sep 10 | APAC | English
Tuesday, Sep 10, 2024 at 1:00 AM to 2:30 AM EDT -
September 16 | EMEA | English
Monday, Sep 16, 2024 at 4:00 AM to 6:00 AM EDT -
Sept 18 | NORAM | English
Wednesday, Sep 18, 2024 at 1:00 PM to 3:00 PM EDT