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Training by Topic Virtual Trainings

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Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.

58 results returned
  • Messenger: Connect and Communicate with Customers

    Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers. Don't...

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  • Automate four aspects of your campaign setup to improve results

    It’s no secret that today’s advertising landscape contains a myriad of ever-changing data points for media teams to consider. Machine learning can help alleviate this time-consuming calculus and allow every dollar to flow to the most valuable impression, a condition...

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    • Rating 5.0
  • Measure Creative Impact

    The quality of creative can have a significant impact on campaign results. This interactive workshop will help creative strategists acquire the knowledge and skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve...

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  • Understanding and Implementing the Facebook Pixel

    Learn how implementing the Facebook pixel can help you measure and drive business outcomes. In this session you’ll be using a real website to practice implementing the pixel without the help of a developer. Additionally, you’ll be implementing standard...

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  • Facebook Advertising Policies

    In this course we will learn about Facebook advertising policies and their purpose. We also explain our review process and the common reasons why ads may be rejected. This includes an explanation of the differences between restricted and prohibited content,...

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    • Rating 5.0
  • Commerce Messaging for Businesses

    As advertising evolves, messaging is increasingly a part of daily life. Conversational commerce (c-commerce) is a term that describes the way businesses connect with people through messaging platforms. C-commerce can also help move shoppers through the path to purchase using...

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  • Create for a Mobile World

    Create content for a mobile world by using high quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate best practices when designing for mobile. Don't see any events...

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    • Rating 1.0
  • Turn a brief into effective ad creative

    Explore ways to write briefs that inspire and guide agency teams to create successful campaigns. This workshop gives you an opportunity to practice writing strong business and campaign objectives, define a relevant audience, choose metrics and select appropriate deliverables. Don't...

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  • Upgrade your advertising with Advantage+ catalog ads

    Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...

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    • Rating 5.0
  • Cross-Border Business

    This training shows how to use cross-border solutions to help businesses identify potential foreign markets for expansion and localize advertising efforts at scale. It also provides guidance on how to establish a seamless buying experience, optimize a creative strategy for...

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  • Facebook’s Business Tools for Offline Conversions

    Learn about Facebook’s business tools for offline conversions. Specifically, you’ll learn how to bridge the measurement gap between your online and offline conversions, how to build offline audiences and creative best practices in using the Store Traffic Objective. Don't see...

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    • Rating 5.0
  • Building Your Brand Video Strategy

    Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...

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  • Facebook Certification Q&A

    Meet with the Facebook Blueprint team to learn all about our Facebook Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Media...

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  • Stronger Performance with the Conversions API

    This lesson covers how the Conversions API helps advertisers establish a more reliable data connection that leads to improved marketing campaign performance. Participants will explore the considerations for determining which integration option meets their needs and learn best practices for...

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    • Rating 5.0
  • Shorten the Path from Discovery to Purchase

    In this day and age, consumers expect to get exactly what they want,​ exactly when they want it.​ To meet this expectation, brands need to build full funnel experiences that anticipate people’s needs. In this training, you’ll learn how...

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    • Rating 4.8
  • Get started with catalogs on Facebook and Instagram

    The catalog tool provides solutions that help businesses sell products online by creating meaningful connections between customers and their product inventory. Catalogs help businesses find high-intent shoppers, optimize targeting and use multiple events to define targets. This virtual training workshop...

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    • Rating 5.0
  • Achieve your Sales Goals with Meta

    This session is designed to help you manage your book of business by applying sales techniques. This training will explore a consultative framework designed to build trusting relationships with your clients so you can help them achieve their business goals...

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  • Succeed with Meta technologies during mega sale events

    Every year, shoppers look forward to mega sale events that occur on major holidays and events across the globe. This course helps advertising professionals discover how they can reach people across Meta technologies and increase sales during these shopping seasons....

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  • Prepare and set up catalog for Advantage+ catalog ads

    This course helps you prepare and set up a catalog for Advantage+ Catalog Ads so you can show relevant items to the right people online. Don't see any events here? Be sure to log into Blueprint to access a variety...

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  • Optimize and Troubleshoot the Meta Pixel

    This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...

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  • Troubleshoot catalog for Advantage+ catalog ads

    This training helps you troubleshoot a catalog for Advantage+ catalog ads so you can diagnose and address issues that may occur. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...

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