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Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics...
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. This session is...
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Meta Certified Marketing Science Professional exam. Don't...
Changes in how consumers interact with video have led to an increase in video consumption across Meta technologies. This course can help advertisers within agencies as well as clients discover how to add and recommend in-stream standalone as part of...
People prefer personalized ad experiences, however they also have greater expectations for data control and transparency. This training helps you to understand how the ads ecosystem is changing, how this might impact your current advertising practices and how to...
This training will help advertisers feel confident discussing the business value of adopting in-app signals in the evolving marketing landscape. Learners will be able to identify the right implementation solution for their needs and outline the implementation process. Don't see...
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact...
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. Don't see any events here? Be sure to...
In this course, you will learn how to use Facebook Reels and Instagram Reels to create short, entertaining videos that help people discover your brand. You will also learn how to create ads for Reels ads and how to incorporate...
The Meta Marketing APIs are a collection of Graph API endpoints that can be used to help advertise on Facebook and Instagram. This course explores how to normalize and hash data to match Meta schema. You will also learn how...
The Meta Marketing APIs are a collection of Graph API endpoints that can be used to help advertise on Facebook and Instagram. Meta provides tools to test and troubleshoot Meta-specific assets, such as access tokens, and a streamlined way to...
This course explores how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head...
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
Learn how to use aggregated data to measure the impact of your marketing by geography with the GeoLift solution. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head...
The lesson focuses on building more complex effects with the Patch Editor. The Patch Editor is a Spark AR Studio visual scripting tool that helps you add animations, interactivity, logic and other features to your effects without writing code.In...
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
This module is the first in the AR in a box curriculum about the exciting technology of AR. In this module, you’ll learn about AR technology, how AR fits into the world of XR, and the types of effects...
In this module, you’ll learn how to create your first effect in Spark AR Studio. You’ll also learn how to test AR effects on your phone and publish effects to a link to share with others. Spark AR Studio...
In this module, you’ll create two face tracking effects in Spark AR Studio: a face mask effect and anchoring a 3D object to the face. You’ll also cover Spark AR publishing policies that help ensure your effects are accepted...
The lesson focuses on building a world tracking effect using the Spark AR Studio world object template and a 3D object. This effect involves inserting a 3D object (dog) in a user's environment. Don't see any events here? Be sure...
The lesson focuses on building a target tracking effect using Spark AR Studio and a 3D object. When hovering over a target image of a Viking room, the room will appear to pop out of the screen. Don't see any...
Wind & Wool is a fictitious brand with both an ecommerce site and brick and mortar stores. The brand is launching a new line of tie-dye sunglasses and wants to create excitement for the new look. In this workshop,...
