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This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. Don't see any...
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This workshop is the fourth virtual instructor-led training covering the skills necessary for the Marketing Science Certification exam. Don't see any...
Changes in how consumers interact with video have led to an increase in video consumption across Meta technologies. This course can help advertisers within agencies as well as clients discover how to add and recommend in-stream standalone as part of...
People prefer personalized ad experiences, however they also have greater expectations for data control and transparency. This training helps you to understand how the ads ecosystem is changing, how this might impact your current advertising practices and how to...
This training helps advertisers understand the business value of app event solutions. Learners will be able to identify the right solution for their business needs and outline the implementation process. Don't see any events here? Be sure to log into...
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact...
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. Don't see any events here? Be sure to...
In this course, you will learn how to use Facebook Reels and Instagram Reels to create short, entertaining videos that help people discover your brand. You will also learn how to create ads for Reels ads and how to incorporate...
The Meta Marketing APIs are a collection of Graph API endpoints that can be used to help advertise on Facebook and Instagram. Meta provides tools to test and troubleshoot Meta-specific assets, such as access tokens, and a streamlined way to...
This course explores how you can attract quality leads using lead generation tools. In part one, we’ll offer a high level overview of Meta lead generation tools. In part two, we’ll cover those tools in more depth per channel, forms,...
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
Built for direct-to-consumer or single brand online retailers, Advantage+ shopping campaigns is a first-of-its-kind always-on solution that leans on new machine-learning models to connect relevant ads to shoppers with implicit and explicit intent. With ASC, advertisers can create a...
In this three-part session, you’ll learn to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ shopping campaigns before walking through campaign...
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize the configuration of the Conversions API...
In this training, you will learn how the AI tools within Meta Advantage can be used to improve campaign performance. This training provides an overview and use case for each tool, so you can determine which tools would be best...
In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...
Meta's New Starter Onboarding session is a compact live webinar built to onboard and educate individuals on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly on-boarded...
Create effective ads for clients with more reliable measurement through the Conversions API. Here’s what we’ll cover during the webinar: - The power of using the Conversions API and Meta pixel together.- Conversions API setup options, including a solution just...
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
With 200 billion Reels plays per day across Facebook and Instagram* it’s a given that Reels ads should be an integral part of any great ad strategy. But creating effective and engaging Reels content doesn’t have to be intimidating. In...
Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...
During this 1 hour session, you'll learn how you can implement the Conversions API in minutes without a costly developer, followed by a walk through live integration of the Conversions API Gateway via Stape. Agenda: How the Conversions API can...
