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Facebook has created the catalog tool to continue to provide solutions that help businesses sell products online. Catalogs can help businesses create meaningful connections between their customers and their product inventory. It helps businesses to find high intent shoppers who...
As you navigate our data-driven world, a thorough understanding of customer preferences can help you streamline your marketing plan.In this course, you’ll learn about various available tools and resources that can lead you to relevant insights on consumer activity...
Facebook strives to create a safe and welcoming community for the almost 3 billion people who use its platform around the world. This session will equip you to talk confidently with your clients by describing how Facebook addresses brand safety...
Every year, shoppers take advantage of mega sales events and other events across the globe. As part of our commitment to help managed clients and agencies maximize the benefit of our apps and services. This course is designed to advise...
One of the main strengths of online advertising is the ability to measure user interactions. In this course, you learn how Facebook centers its measurement and reporting around people and how you can focus on the metrics that align...
The Conversions API is a direct channel to gather customer activity in a way that supports efforts to honor the choices consumers make about data sharing. The Conversions API continues to send data through browser-independent mechanisms, even when the browser...
The Conversions API is a Facebook Business Tool that enables you to share key web and offline events, or customer actions, directly from your server to Facebook. It works with the Facebook pixel to help improve the performance and measurement...
This training supports preparation for the Marketing Developer certification and is intended for the developer audience. This includes learners with a technical background, such as web developers, software engineers, and technical implementation specialists. Don't see any events here? Be sure...
This course helps you troubleshoot a catalog for dynamic ads so you can diagnose and address issues that may arise. This training supports preparation for the Marketing Developer certification and is intended for the developer audience. This includes learners with...
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the...
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. This session...
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional exam. Don't...
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....
The recent shifts in consumer behavior around video has led to an increase in video consumption across Facebook platforms. This training helps you explore the vast video landscape on Facebook and understand how you can incorporate In-Stream into your existing...
People prefer personalized ad experiences, however they also have greater expectations for data control and transparency. This training helps you to understand how the ads ecosystem is changing, how this might impact your current advertising practices and how to...
To adapt to the Apple iOS 14 policy requirements, Facebook and other platforms must use new frameworks that limit, aggregate and delay event reporting. In this course, you’ll learn how these changes may impact your access to data used for...
The Conversions API is a Facebook Business Tool that enables you to share key web and offline events, or customer actions, directly from your server to Facebook. It works with the Facebook pixel to help improve the performance and measurement...
This training will help advertisers feel confident discussing the business value of adopting in-app signals in the evolving marketing landscape. Learners will be able to identify the right implementation solution for their needs and outline the implementation process. Don't see...
The Facebook SDK is a set of software components that developers can include in their mobile app to understand how people use the app, run optimized marketing campaigns and enable Facebook login and social sharing.This course helps you understand...
The Facebook SDK for Android gives you access to Facebook login and social sharing, App Events, the Graph API and mobile app ads. This course helps you install and configure the Facebook SDK for Android and set up App...
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API. In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure...
The Facebook SDK is a set of software components that mobile app developers can include in their apps. Advertisers and developers can use these components to understand how people use their apps, run optimized mobile marketing campaigns and easily enable...
The Facebook SDK is a set of software components that mobile app developers can include in their apps. Advertisers and developers can use these components to understand how people use their apps, run optimized mobile marketing campaigns and easily enable...
