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61 results returned
  • Determine the Right Measurement Approach - Marketing Science

    Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...

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  • Develop Your Brand With Video on Facebook and Instagram

    Changes in how consumers interact with video have led to an increase in video consumption across Meta technologies. This course can help advertisers within agencies as well as clients discover how to add and recommend in-stream standalone as part of...

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  • Adapt to the Evolving Ads Ecosystem

    People prefer personalized ad experiences, however they also have greater expectations for data control and transparency. This training helps you to understand how the ads ecosystem is changing, how this might impact your current advertising practices and how to...

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  • Use App Events to Target, Optimize and Measure

    This training will help advertisers feel confident discussing the business value of adopting in-app signals in the evolving marketing landscape. Learners will be able to identify the right implementation solution for their needs and outline the implementation process. Don't see...

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  • Configure and troubleshoot Conversions API Gateway

    This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...

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  • Maximize In-Store Sales With Omnichannel Marketing Strategies

    This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact...

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  • Grow your audience with Advantage+ app campaigns

    This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. Don't see any events here? Be sure to...

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  • Reach your business goals with Reels ads

    In this course, you will learn how to use Facebook Reels and Instagram Reels to create short, entertaining videos that help people discover your brand. You will also learn how to create ads for Reels ads and how to incorporate...

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    • Rating 4.0
  • Troubleshoot the Marketing API - Advanced Marketing Developer

    The Meta Marketing APIs are a collection of Graph API endpoints that can be used to help advertise on Facebook and Instagram. Meta provides tools to test and troubleshoot Meta-specific assets, such as access tokens, and a streamlined way to...

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  • Generate high-quality leads with Meta technologies

    This course explores how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head...

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  • Marketing Science

    Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...

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  • AR in a Box - Logic: introduction to the Patch Editor

    The lesson focuses on building more complex effects with the Patch Editor. The Patch Editor is a Spark AR Studio visual scripting tool that helps you add animations, interactivity, logic and other features to your effects without writing code.In...

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  • The WhatsApp Business Platform for Effective Business Messaging

    This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...

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  • AR in a Box - Augmented reality face tracking effects

    In this module, you’ll create two face tracking effects in Spark AR Studio: a face mask effect and anchoring a 3D object to the face. You’ll also cover Spark AR publishing policies that help ensure your effects are accepted...

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  • AR in a Box - Augmented reality world tracking effects

    The lesson focuses on building a world tracking effect using the Spark AR Studio world object template and a 3D object. This effect involves inserting a 3D object (dog) in a user's environment. Don't see any events here? Be sure...

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    • Rating 3.0
  • Create a sunglasses try-on effect

    Wind & Wool is a fictitious brand with both an ecommerce site and brick and mortar stores. The brand is launching a new line of tie-dye sunglasses and wants to create excitement for the new look. In this workshop,...

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